Redeem now - The Hollywood sign was temporarily altered to read "HOLLYBOOB."
- Police say the group of six who were arrested claim it was a breast cancer awareness stunt.
- Julia Rose, an influencer known for flashing at the 2019 World Series, said she was involved.
- Visit Business Insider's homepage for more stories.
Six people have been arrested after the famed "Hollywood" sign was altered to spell "HOLLYBOOB," according to the Los Angeles Times.
The sign was adjusted Monday with a large tarpaulin letter "B" over the "W," and a line passing through the "D" to transform it to a "B," the paper reported.
Influencer and publisher Julia Rose — who shot to fame in 2019 after she flashed a baseball pitcher during the 2019 World Series — has tweeted about the incident, claiming responsibility.
—Julia Rose (@JuliaRose_33) February 1, 2021LAPD officers told the paper they spotted a group of five men and one woman on surveillance cameras, and intercepted them them on the way back down.
Police said the people — who have not been named — claimed they did the stunt as a way to raise awareness of breast cancer, the paper reported.
—Vsauce (@tweetsauce) February 1, 2021As the sign was not altered permanently, police arrested the group for misdemeanor trespassing and released them, the paper said.
Rose tweeted a video that appears to show her being led down the mountain by police, captioned: "that one time I changed the Hollywood sign to #hollyboob."
—Julia Rose (@JuliaRose_33) February 2, 2021Rose runs Shagmag, a porn publication, and was wearing a branded t-shirt in her posts.
She did not immediately respond to Insider's request for comment.
The Hollywood sign, which is not accessible to the public, is managed by the Hollywood Sign Trust.
Mark Panatier, the trust's chair, told Insider in an emailed statement: "Through the efforts of LAPD's Hollywood Division and the Park Rangers in Griffith Park, the Sign's security and video monitoring system stoped vandalism today.
"It is unfortunate that there are those who think modifying the Sign is good sport but this renowned icon is to be appreciated not demeaned."
He told the Los Angeles Times that changing the sign was disrespectful no matter what the cause.
—The Hollywood Sign (@HollywoodSign23) February 2, 2021Captain Steve Lurie, the LAPD's commanding officer for the area, tweeted: "Los Angeles landmarks are precious to those of us @LAPDHollywood and this was way uncool."
—Captain Steve Lurie (@LAPDLurie) February 1, 2021Police will intensify their presence around the sign following the incident, according to Deadline.
It is not the first time the sign has been tampered with. In 2017, the sign was altered to read "Hollyweed," Reuters reported.
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